I recently had the pleasure of working with the “Zinda Dil” women’s group at Deeplish Community Centre, an inspiring community that is part of my ongoing collaboration with Cartwheel Arts. Our goal for this session was to develop a unique brand identity that truly represents the group’s values and energy.

Exploring Creative Branding with “Zinda Dil”

The session was a blend of learning and hands-on creativity, focusing on the essentials of branding. We started by discussing how key elements like font styles, colour palettes, and overall design aesthetics play a crucial role in shaping a brand’s identity. These discussions laid the foundation for the group to think about how they wanted to present themselves visually.

Hands-On Creative Process

After our initial discussions, the women got involved in the creative process. We explored various techniques, using stencils, typography, ink, and drawings to brainstorm and sketch out potential logo ideas. This hands-on approach allowed the participants to experiment and express their ideas visually.

Creating a Collective Mood Board

One of the session’s highlights was creating a collective mood board. The group gathered images, textures, and colours that resonated with the essence of “Zinda Dil.” This visual brainstorming exercise was crucial in helping us narrow down the options and identify the most fitting design elements.

By the end of the session, we had several strong branding options that truly captured the spirit of “Zinda Dil.” It was inspiring to see the women collaborate and express their creativity in such meaningful ways.

Looking Forward

This session was not just about designing a logo; it was about empowering the women of “Zinda Dil” to take ownership of their group’s identity. I’m excited to see how their new brand identity will continue to evolve and make a positive impact within the community.